You don’t have to be in the ecommerce business to know that Shopify is a big deal — after all, there’s a reason they’re one of the leading ecommerce platforms on the market today. But one of the best things about Shopify is the opportunity to customize your store with add-on features and give your sales a serious boost. But how do you know which apps are best suited for your Shopify business? 

In this article, we’ll share our recommendations for some of the best apps Shopify has to offer so you can take your online store to the next level. 

The scoop on Shopify apps

  • Get that sweet, sweet ROI 🤑
  • Super-comprehensive Shopify marketing apps
  • Shopify subscription apps that keep you paid
  • Straightforward data & reporting apps
  • Easy-to-navigate dropshipping apps
  • Best upselling/cross-selling apps
  • Shopify brand-boosting SEO apps
  • Super cool social proof & review apps
  • Five-star customer loyalty apps
  • Shopify global commerce apps
  • Go after your goals

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Get that sweet, sweet ROI 🤑

There’s no doubt about it: Ecommerce is a super competitive world — which means you not only need the right tools to make your store stand out, you’ve also got to make sure those tools deliver a solid return-on-investment. Here’s how to make sure the apps you invest in don’t turn out to be a flop:

  • Don’t be afraid to give free apps a shot. There are some surprisingly powerful apps that you can get at literal rock-bottom prices.
  • Take advantage of free trials before you commit. And while you’re in the trial period, make sure you get a good feel for how it works.
  • Don’t bite off more than you can chew. Even easy-to-use apps can have a learning curve — and if you add too many at once, odds are you won’t successfully optimize them.
  • Count the cost carefully. Paid add-ons can add up in a flash. If cash flow issues are making things a bit squirrelly, make sure you’re reviewing your add-ons on a quarterly basis so you can cut anything that’s no longer needed.
  • Measure your results. Trust your data, not your gut. Another reason to take add-ons one at a time — if you change too many things, you may not know what’s really responsible for any improvements (and end up paying for things that aren’t actually doing anything for you). 

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Super-comprehensive Shopify marketing apps

From email to affiliates, SMS to social, these Shopify marketing apps have you covered! 


Privy brings you a suite of tools for marketing your online store, including customizable pop-ups and banners, embedded email forms, A/B testing, follow-up emails… and much more. 

What customers 😍: Great technical support, learning resources (like masterclasses), elegant interface, targeting features, high customizability, delightful pop-up designs. 

Pricing: Free plan available. 15-day free trial. Paid plans start at $20/month. 


OmniSend supports your email and SMS marketing efforts with a drag-and-drop email builder, robust segmentation capabilities, and pre-built automations — no code editing required. 

What customers 😍: Easy to use, highly customizable, attractive user interface, strong free version, free templates. 

Pricing: Free trial available. Paid plans start at $16/month.

Promo helps you create videos for your products, store, and social channels — almost no effort required. 🤯

What customers 😍: Creating videos in <5 minutes, prebuilt video templates, easy to use, customer support, great video quality.

Pricing: Free 


Secommapp helps merchants get started with affiliate marketing, build and manage ambassador teams, and track affiliate performance. 

What customers 😍: Automated referral orders, amazing customer support, easy to set up and navigate, strong free version, great data and metrics. 

Pricing: Free plan available. 14-day free trial. Paid plans start at $19.99/month. 


Launch automated SMS and MMS campaigns with powerful features like list segmentation, A/B testing, discount code tracking, local timezone settings, and detailed analytics. 

What customers 😍: Super-smooth automations, abandoned cart recovery, great customer service, reasonable pricing, highly customizable, step-by-step tutorials, high ROI. 

Pricing: Free plan with per-SMS charges. Paid plans start at $19/month. 

Shopify subscription apps that keep you paid

When you need to manage subscriptions (or other recurring payments) in your online store, these Shopify apps will help get the job done. 


PayWhirl makes it easy to create and manage recurring payments — whether you’re selling subscriptions or offering payment plans. 

What customers 😍: Exceptional customer support via chat or phone, multiple subscription options, easy set-up (“non-techy”-friendly). 

Pricing: Free plan available w/ 3% transaction fee. Paid plans start at $9/mo. with 2% transaction fee. 


ReCharge helps you manage and scale your subscription business with automated workflows, actionable insights, and a better customer experience. 

What customers 😍: Responsive support team, easy to set up and use, customizable.

Pricing: Starting at $60/month, plus per-transaction fees. 60-day free trial.

Straightforward data & reporting apps

With better data, you can make better business decisions — and these apps will give you all the insight you need to take your store to the next level! 🚀


BeProfit from Become is the ultimate in tracking ecommerce business metrics, with an accurate profit calculator, reporting charts, custom reports, and amazing data insights. 

What customers 😍: Speedy customer support, integration with ad platforms, automatic updates, highly visual data display (no more complicated Excel files!), easy implementation. 

Pricing: Free plan available. 14-day free trial. Paid plans start at $15/month. 

Data Export Reports

When you need to export data from Shopify to create customized reports, Data Export Reports can pull 2,000 data fields for you to analyze. 

What customers 😍: Super-fast customized reports, responsive customer support, ability to schedule daily/weekly/monthly reports

Pricing: Starting at $5/month. 15-day free trial.

Report Pundit

Report Pundit helps you stay on top of your shop data with customized or pre-designed reports and dashboards — and can even connect data from multiple stores. 

What customers 😍: Flexibility, super-quick customer service, ability to schedule and send automated reports, fast export time, custom-built reports, easy to get started. 

Pricing: Starting at $15/month. 15-day free trial.

Replay Live Session Recordings

Ever wish you could get into your customers’ head and see what they’re thinking? Replay takes you there with live session recordings and heatmaps. 

What customers 😍: Immediate recording availability, great free version, easy to set up, attractive user interface, valuable user insight. 

Pricing: Free plan available. Paid plan starting at $29/month. 

Easy-to-navigate dropshipping apps

Dropshippers delight in these powerful Shopify plugins.  


Find great products that ship quickly so you can grow your dropshipping business fast

What customers 😍: Responsive support team, high-quality products, sample order option, helpful get-started videos, easy to set up. 

Pricing: Free plan available. 14-day free trial. Paid plans starting at $24/month. 


Oberlo is the dropshipping app owned by Shopify that helps you find AliExpress goods, customize the details, and add them to your store. 

What customers 😍: Beginner-friendly, responsive support, large product selection, easy to use.

Pricing: Free plan available. Paid plans starting at $7.90/month. 

Best upselling/cross-selling apps

If you’re not upselling and cross-selling, you’re leaving 💰 on the table. These apps will help you make the most of every opportunity. 

ReConvert Upsell & Cross Sell 

Optimize your order status and thank you pages to capture upsell and cross-sell opportunities and boost customer retention. 

What customers 😍: Responsive customer service, step-by-step video tutorials, lots of options, professional look and feel, widget to collect customer birthdays.

Pricing: Free plan available. 30-day free trial. Paid plans starting at $7.99/month. 

Frequently Bought Together

This plugin leverages state-of-the-art code and an unbeatable AI algorithm to showcase related products that your customers can add to their cart in a single click. 

What customers 😍: Phenomenal support, easy to integrate and “works right…immediately!,” customizable design, pays for itself quickly, intuitive interface. 

Pricing: Free plan available. 30-day free trial. Paid plans starting at $9.99/month. 

Candy Rack 

Boost sales and maximize average order volume with AI-powered one-click upsells, cross-sells, and related product bundles to your site with Candy Rack. 

What customers 😍: Responsive support team, super intuitive to use, works with multi-currency, great user interface for merchant and customer, easy to set up. 

Pricing: Starting at $29.99/month. 14-day free trial.

UFE Cross Sell & Upsell Bundle

This ultra-lightweight app increases revenue by delivering irresistible offers in the customer purchase journey — without compromising the experience. 

What customers 😍: Great user interface, friendly and responsive customer support, highly customizable, testing capabilities, easy to set up, budget-friendly 

Pricing: Full-featured plan starts at free, increases as your monthly sales grow. 

Shopify brand-boosting SEO apps

Search engine optimization is vital to making sure your online store — and products — reach the people who are looking for them. These apps make it easy to optimize your SEO!

AVADA SEO Image optimizer

Large images can tank your site speed (and your conversions!) — but not if you’ve got AVADA SEO to optimize them for you. 

What customers 😍: Full suite of SEO tools, fast and knowledgeable customer support, quick to install, easy to use, “can’t believe it’s free.”

Pricing: Free

Smart SEO 

Automate your daunting SEO tasks, improve your ratings, drive more organic traffic, and boost your sales with Smart SEO. 

What customers 😍: Outstanding customer service, doesn’t slow down your site, quick and easy install, painless interface, makes SEO simple, most robust free version. 

Pricing: Free plan available. 7-day free trial. Paid plans starting at $4.99/month. 

SEO Optimizer

SEO Optimizer is an all-in-one solution that promises to put your SEO on autopilot with weekly SEO Health Reports to help you make sure everything is in tip-top shape. 

What customers 😍: Clear explainer videos, setup only takes 3 clicks, fast and easy-to-use, attentive support, “saves a ton of brain cells.”

Pricing: Free plan available. Paid plans starting at $29.88/month. 

Super cool social proof & review apps

Customer reviews and social proof are some of the most powerful tools to help build your brand and drive sales — and these apps can help you out! 


Loox automates customer reviews for brands of any size to help boost trust, drive word-of-mouth and referrals, and increase customer retention and sales. 

What customers 😍: Well-designed app, exceptional support, responsive development team, ability to request reviews from previous orders, easy to install and use. 

Pricing: Starting at $9.99/month. 14-day free trial.

Collect product, photo, and video reviews directly inside your customers’ email, so you can increase your conversion rate, organic traffic, and buyer engagement.  

What customers 😍: Responsive customer support, great value for the price, import reviews from other sites, customizable widgets, supports multi-language review requests.

Pricing: Free plan available. Paid plans starting at $15/month. helps you capture and showcase high-impact customer-generated content including product reviews, photo and video reviews, community Q&A, and more. 

What customers 😍: Customizable automated emails, customer incentives, exceptional support, seamless integration with Shopify’s built-in review system, clean widgets. 

Pricing: Free plan available. 3-day free trial. Paid plans starting at $23/month. 

Yotpo Reviews

Yotpo helps shops of any size collect reviews, ratings, photos, and Q&A from customers so you can build a powerful brand community and accelerate your growth. 

What customers 😍: Very intuitive user interface, excellent customer support, awesome features, highly customizable, request reviews by email, smooth integration. 

Pricing: Free plan available. Paid plans starting at $19/month. 


Fera provides beautiful, customizable widgets that make it easy for customers to leave verified ratings, reviews, and user-generated content. 

What customers 😍: Above-and-beyond customer service, highly customizable, great user interface, beginner-friendly, get started quick.

Pricing: Free plan available. 14-day free trial. Paid plans start at $9/month. 

Five-star customer loyalty apps

Love the customers that love you back with these Shopify apps for customer loyalty. 


Smile helps you build successful programs for rewards, referrals, and loyalty points to help engage your customers and grow your business. 

What customers 😍: On-the-ball customer service, amazing functionality, professional-looking widgets, great implementation support, lots of options. 

Pricing: Free plan available. Paid plans starting at $49/month. 


Empower your Shopify store with product reviews, wish lists, loyalty programs, referrals, and user-generated content.

What customers 😍: Social login, excellent customer service, straightforward installation, multiple apps in one, highly customizable, easy to use.

Pricing: Free plan available. 14-day free trial. Paid plans starting at $29.99/month. 

Yotpo Loyalty & Rewards

Yotpo aims to help you maximize the lifetime value of your customers with customized, on-brand loyalty programs that incentivize repeat purchases, referrals, social engagement, and more. 

What customers 😍 : Upgrades are based on orders instead of customers, efficient support team, easy to use and navigate.

Pricing: Free plan available. Paid plans starting at $29/month. 

Shopify global commerce apps

Get all the tools you need to reach international customers in their language and their currency. 


Let your customers shop in their preferred language with Langify, with automatic language detection, customizable language switcher, and many other tools. 

What customers 😍: Easy to use, excellent customer service, powerful translation capabilities, customizable appearance, ability to customize translations, SEO-friendly. 

Pricing: $17.50/month. 7-day free trial.


This plugin leverages the power of Google Translate to make your site multilingual — with 103 languages to choose from. 

What customers 😍: Great support, ability to edit translations, ability to optimize SEO in each language, strong free version. 

Pricing: Free plan available. Paid plans starting at $7.99/month. 


Translate your entire store in under 5 minutes — including checkout, email notifications, and dynamic site content like pop-ups, reviews, and more. 

What customers 😍: Easy to use, ability to edit translations, fast customer service, flexible, SEO-optimized, clean layout. 

Pricing: Pricing depends on the number of words you need translated and number of translated languages. Free for up to 2,000 words in 1 language. 

BEST Currency Converter

Display your store in local currency when you sell your products to international customers. 

What customers 😍: Great customer service, attractive appearance in store, customizable checkout message, fast, flexible, free version. 

Pricing: Free plan available. Paid plan starting at $9.95/month. 

Auto Multi Currency Converter

Automatically convert between 160 different international currencies based on location — all the way through checkout. 

What customers 😍: Great customer service, always improving, customizable, seamless integration with store theme, easy to set up. 

Pricing: $9.99/month. 14-day free trial.

Go after your goals

At the end of the day, it’s all about finding solutions that work for you, your business, and your customers. Adding apps to your store should enhance your customers’ experience, make your life easier, or increase your revenues — and if you’re lucky, they’ll do all three. 

Looking for friendly ecommerce advice? Check out the Sellers Scoop newsletter. It’s packed with awesome news, tips and practical insights from ecommerce owners just like you!

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