Amazon is a brand name trusted by millions of online shoppers. Listing your products on Amazon is one of the fastest ways to sell online.
As a new Amazon seller, you have probably taken product photos and followed all the required steps to create the product listings. You have introduced your own Amazon store to the world.
Of the masses flooding the Amazon marketplace, only a little trickle come into your store. You manage to sell a couple of items, but nothing substantial. As for many first-time eCommerce entrepreneurs, frustration kicks in, and time passes by fruitlessly. You start wondering where you went wrong.
Becoming a successful Amazon seller requires more effort than simply putting your wares on display. There are various practices that new and veteran sellers alike can put into action to increase sales.
1. Proper Indexing and Accurate Product Listings
To ensure proper indexing and increased the visibility of your product listings on Amazon, include as much relevant product information as possible, based on the recommended fields. A detailed listing with high-resolution images and specifications such as gender, product dimensions, color options, etc. will attract more traffic to your product and consequently increase sales. An accurate and honest description of the product’s condition increases customer satisfaction, helps to build a loyal customer base, and promotes positive product reviews.
Bullet points are a vital part of your product listing. Shopping surveys have revealed that well-crafted bullet points multiply sales. They can be used to incorporate information that helps to mimic an in-store experience. Use bullet points to highlight key features like size, material, the purpose of the products, the benefits, etc.
2. Amazon’s Product Image Requirements
Images play a very important role in product listings. As a new seller on Amazon, there is a lot you can learn about the role of images in product listings. A lot of information can confuse your priorities, so don’t lose sight of the basics. Amazon has very specific requirements for uploading images on its site, sellers are allowed to upload 9 images per product. The first image has to conform to Amazon standards, but the remaining 8 images can be anything you choose from lifestyle, info-graphics, or whatever you think could boost your sales.
3. Featured Merchant Status and the Amazon Buy Box
Multiple sellers use the Amazon platform to sell the same product. The Buy Box is an Amazon feature that can increase a retailer”s sales exponentially and allow him to get ahead in the game. Only sellers qualifying for ‘Featured Merchant’ status can compete for the Buy Box. For this, you have to meet Amazon’s specific seller performance criteria by consistently providing customers with great buying experiences. Amazon does not disclose specific targets needed to qualify for Featured Merchant status since seller performance metric targets can vary by category and are subject to change.
The product listings of all Featured Merchants are evaluated based on many factors such as availability, price, and shipping cost while only one seller gets selected for the Buy Box. The Buy Box winner is presented as the first choice for buyers with the “Add to Shopping Cart” box on product detail pages.
There is a general misconception that the lowest price will win the Buy Box. This is not true since pricing is just one factor that is evaluated. Competitive pricing, high volume, consistent availability, a low refund rate, positive customer feedback, and minimal returns are the range of factors that can increase your chances of winning the Buy Box.
4. Stock Availability and Inventory Updates
If you don’t have current stock for a product, you cannot win the Buy Box, so ensure that your popular products are always in stock. Keep your inventory updated to prevent shoppers from ordering out-of-stock items. You have to take more care during holiday seasons as your stock may run out faster. You can set your Seller Central Account to vacation mode to temporarily remove your open listings for FBM items.
You can simply set your listing status to inactive until you are ready to fulfill orders again. This provides a better experience for buyers by preventing them from placing orders that can”t be fulfilled right away. This is a useful feature when you want to take a holiday break or plan your vacations.
An inactive listing status does not affect your buyer-seller messaging. You will still be able to create and edit listings, though any changes will be reflected on the Amazon website only when you reactivate your listings. Any applicable monthly subscription fees will continue to be charged during this inactive period. Before you change the status, make sure that there are no pending orders since these are not canceled automatically. Only open listings for FBM items will be removed, all listings fulfilled by FBA will remain active.
5. Consistent Order Management and Customer Service
Though Amazon sellers get emails alerting them to new orders, it is better to make a habit of checking the ‘Manage Orders’ section of your seller account every day. If you fulfill orders by yourself, make sure your inventory doesn’t go too low by keeping an eye on stock movements and tracking orders as they come and go. Your goal is to ship orders within two business days as Amazon expects its sellers.
Amazon also expects its sellers to immediately respond to buyers’ requests when they contact sellers regarding the questions about products, order refunds, return, etc. Although Amazon is no longer to take Contact Response Time into account when measuring seller performance, sellers still should reply to messages within 2 days.
Amazon takes care of the fulfillment process for your FBA items, but it doesn’t provide customer support for all customers. Sometimes you still need to manage your customer relationship and provide them a good shopping experience by responding to customer requests or solving their order issues on Buyer-Seller Messaging Service in your seller central account.
However, we don’t encourage sellers using Buyer-Seller Messaging Service since it doesn’t have an auto-response feature. Timely, high-quality responses to customer inquiries play an important role in customer satisfaction. Slow response time can lead to negative feedback, consequently claims that can threaten your Amazon selling privileges.
How to speed up your Amazon success?
These tips are basic but important that every seller should need to know. Once you start to put these tips into practice, you should also constantly improve the results. It will help you to increase sales.
But if you want to speed up your success, Amazon seller tools are the perfect investment for a seller to make it happen as soon as possible. You can save a ton of time to focus on something that matters more: branding, marketing, scaling, etc., most importantly, spending time with your family.