Assuming you’ve got a business model that fits, leveraging Walmart’s platform — which has over 100 million unique visitors per month — can absolutely grow and expand your eCommerce business.
However, there are some best practices you’ll want to get acquainted with first. The following three techniques have a strong influence on customer experience and, inevitably, sales:
1. Optimize Your Product Listings
As a seller, it’s your job to make sure your products stand out. Walmart Marketplace caters to multiple buyer personas, and you’ll need to take demographics and lifestyle factors into account. Make your content as specific as possible to attract your target shopper.
Organically
First, write unique yet concise titles using relevant keywords. Next, the product descriptions should be detailed, also using keywords, but not too lengthy. Always include images, and videos if applicable, to demonstrate how the product looks while in use. Lastly, make sure to add tags and product attributes — things like color, shape, and quantity — to your listings and be sure to update them periodically.
Sponsored
Utilize cost-per-click ads for products that are more difficult to sell, such as those with lower product quality scores.
2. Take Advantage of Walmart’s Fulfillment Services
WFS and ‘TwoDay’ shipping are Walmart’s answer to faster delivery and customer satisfaction, at no cost to the shopper.
These benefits not only boost product visibility in shopper searches but also help to increase customer loyalty and conversion.
3. Encourage ratings and reviews
In a 2020 customer review survey, 79% of consumers say they trust online reviews as much as personal recommendations from people they know.
Simply put, consumers want to know what other people think before they purchase a product.
Fortunately, Walmart Marketplace helps sellers obtain more reviews by sending automatic ‘rate and review’ emails to customers after their purchase. Research shows that products with five reviews have a 270% greater chance of selling than those without, making this Walmart Marketplace feature one you’ll definitely want to take advantage of.