SellersFunding
2023 Ecommerce Calendar

2023

E-commerce
Calendar

Make every day
a sell-a-bration.

Preparedness is the name of the game when it comes to e-commerce. Prep, with a little creativity thrown in, means you can turn every day into a sales event!

Do just that by bookmarking this continually updated e-commerce calendar and checking back frequently as we add crucial dates and action items.

Also, check out the quarterly checklists below to help you plan your most profitable year yet!

Green: Tradeshow or Conference
Orange: Amazon
Blue: Holiday or Celebration

February 2023

MO
TU
WE
TH
FR
SA
SU
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
1
2
3
4
5

Events

January 31, 2023
All Day

Deadline to Send W-2s

February 1, 2023
All Day

Black History Month (US) Begins

  • Expert Tip: Educate with stories, Q&A, charity info, and products supporting the Black community.
February 1, 2023
All Day

New Amazon FBA Storage Fees Take Effect

February 2, 2023
All Day

Groundhog Day

  • Expert Tip: Celebrate Groundhog Day with a reward for repeat buyers or bulk orders!
February 12, 2023
All Day

Super Bowl LVII

  • Expert Tip: Share your favorite 2023 Super Bowl commercials in your social media feeds and invite your followers to do the same. Tag relevant products where possible! Mmm, nachos and wings.
February 14, 2023
All Day

Valentine’s Day

  • Expert Tip: Show the love with sweet Valentine's Day deals (think BOGOs and bundles).
February 16, 2023
All Day

New Amazon FBA Apparel Fulfillment Fees Take Effect

February 17, 2023
All Day

Random Acts of Kindness Day

  • Expert Tip: Show shoppers how much you appreciate them by sharing impromptu gifts on your social media posts and email campaigns. Offer coupons or promos just because.
February 20, 2023
All Day

Love Your Pet Day

  • Expert Tip: Stock pet items? Give shoppers the chance to spoil and show off their fur babies! Offer shoppers pet product discounts when they share a photo of their pets on social media. ūüź∂
February 22, 2023
All Day

Ash Wednesday

March 1, 2023
All Day

Women’s History (HERstory) Month (US)

  • Expert Tip: Celebrate the women who have made history and paved the way for progress. Tap into the power of women influencers and donate part of the month‚Äôs profits to a cause that helps women.

E-commerce Quarterly Checklists

Don't let must-do items and best practices slip through the cracks. Use these quarterly checklists to stay on track.

Click the items below to expand the full lists.

  • Revisit last year‚Äôs numbers for insights on your:
    • Sales goals
    • Ad performance
    • Customer feedback
    • Quarterly goals and KPIs
  • Create products and offers for Q1/Q2, including:
    • Engagement offers
    • Winback offers
    • Upsell offers
    • Loyalty rewards
  • Create and schedule campaigns for Q1/Q2:
    • Email marketing
    • Social media
    • Advertising: Amazon PPC, Google Shopping, eBay, etc.
    • Product listing updates and optimizations
  • Craft your content creation schedule for Q1/Q2:
    • Social media images
    • Videos
    • Ad content
    • Blog content
  • Set content creation schedule for Q3 focusing on:
    • Cash-generating deals
    • Relationship-building content¬†
  • Create products and offers:
    • Bundles that increase average order value
      • 3 for 2, or 2 for 1¬†
  • Negotiate with suppliers for better rates and services:
    • Offer to buy more stock at a reduced rate
    • Commit to larger volumes with your carrier for a discount
  • Begin sourcing for Q4:
    • Stock up on best-selling inventory
    • Find new products to test
    • Create a seasonal product line
    • Prepare for Amazon Prime Day
  • Optimize ads for top-performing products and offers:
    • A/B test images and content¬†
    • Utilize lookalike audiences from your top campaigns¬†
    • Test new audiences using winning ads
  • Scale top-performing products into new platforms, e.g.:
    • eBay
    • Walmart
    • Amazon¬†
    • Etsy
    • AliExpress
  • Improve your website user experience:
    • Limit backend apps on your website
    • Optimize content size¬†
    • Reduce checkout steps
    • Streamline returns
  • Create products and offers for Q4, including:
    • Percentage Discounts
    • Loss leaders (e.g., $1 items)
    • Exclusive offers for loyal customers
    • Quantity discounts
  • Set content creation schedule for Q4 to:
    • Get customers excited about holiday shopping
    • Help your audience in their shopping decisions
    • Drop can‚Äôt-miss deals and promos
    • Curate a holiday shopping catalog of recommendations
  • Create email, social media campaigns, and landing pages for key Q4 events:
    • Halloween
    • Black Friday
    • Cyber Monday
    • Hanukkah
    • Christmas Day
  • Execute cash-producing and operation-streamlining tasks:
    • Run sales to generate cash and clear warehouse space
    • Eliminate any services you are not using
    • Secure additional warehouse space if needed
    • Improve your supply chain visibility¬†
    • Secure e-commerce funding for Q4¬†
  • Take action to stay in stock and maximize sales:
    • Monitor inventory levels
    • Update marketing campaigns and offers
    • Set up funnels and lead magnets to grow your email list
    • Optimize organic and paid social media marketing campaigns
    • Create blog content to educate shoppers on key Q4 events
    • Set up new shopping channel(s) or social media stores
  • Create products and offers for Q1 that:
    • Clear remaining Q4 stock¬†
    • Help shoppers overcome January blues¬†
    • Help your audience reach their new year goals
  • Craft content creation for Q1:
    • Emails
    • Social media
    • Ads
    • Retail holidays
About SellersFunding

SellersFunding is a global financial technology company on a mission to empower e-commerce merchants looking to grow. We offer strategic solutions that make scaling easier and faster.

From inventory and marketing to product launches, international expansion, and more, thousands of e‑commerce sellers trust SellersFunding to achieve limitless success.‚Äč

25,000+
Funding applications
$10BN
in gross sales generated by our clients
$500M+
Disbursed to our clients
45,000+
Users on the SellersFunding app