Kicking off in July 2020, Sunflower Ideas quickly became an Amazon hit in the home decor niche, reaching a healthy $90,000 per month in revenue by November the same year.
The brain behind this rising-star brand is entrepreneur Sansarah Beermann. Before the pandemic, Sansarah was a Sales Executive for a prestigious hotel, and had traveled the globe refining the hospitality industry with her 10+ years of hotel management experience.
When the pandemic hit and Sansarah's workplace closed, she decided to jump into ecommerce. But just as she was getting her feet wet, Amazon shook up its rules, threatening Sansarah's new business model.
"Within a year, ecommerce has changed so much. The rules are stricter. Before we were dropshipping from retail sites to Amazon, but we’ve had to change all that."
Unfortunately for Sansarah, an even bigger problem was just around the corner...
Sansarah Beermann, Sunflower Ideas
The Challenge: Restrictive Rules and Slow Payouts Cause a Major Cash Crunch
Sunflower Ideas had all the trappings of a successful launch, with revenue rocketing from $500 to $53,000 per month in the first three months in business.
But thanks to Amazon’s tightening rules, the new store soon had to move from a dropshipping model to purchasing inventory. Suddenly, Sunflower Ideas’ margins were dropping fast.
Sansarah knew she had to move quickly. She went into private labeling and increased her inventory order to rectify the issue.
The plan worked, but the problems weren’t over.
Coupled with Amazon's sluggish payouts, there was another challenge to meet: painfully tight cash flow.
Within a few months, Amazon dropshipping was almost impossible. We had to shut down for about a month to rethink our business strategies and adapt. The main challenge for us is cash flow. It's a huge problem because you sell goods and need to purchase inventory, and it takes a while to get your payments.
Like many sellers, Sansarah initially tried to manage Sunflower Ideas' capital needs with credit cards — but as sales continued to spike, it became clear her budding store needed a more robust funding solution.
The Solution: A Speedy Daily Advance to Bridge the Payout Gaps
After shopping around and feeling out a few of the top ecommerce funding providers, a friend introduced Sansarah to SellersFunding.
Almost immediately, she knew she'd found the best partner to support her business. Here’s why:
- SellersFunding was more affordable than Sunflower Ideas' past ecommerce funding partner.
- SellersFunding's customer success team conducted an in-depth analysis to find the most suitable funding solutions for Sansarah's business.
- Sansarah was able to choose from a wider portfolio of funding options.
- She now had flexible payment options and second-to-none support.
Working with SellersFunding was great because I was able to get capital to invest in my business. SellersFunding also has lower fees and has different options for funding. I can get capital to reinvest in my business and grow faster in my business with these options. Plus, I can get direct support whenever I need help.
Instead of waiting for payouts while juggling multiple inventory orders on multiple credit cards, Sansarah now uses the SellersFunding Business Card to quickly purchase inventory from suppliers abroad while also getting 1% cash back, which also offsets the fees from the Daily Advance she uses to access her revenue faster.
The Result: From $90K to $180K Monthly Sales
From the moment Sansarah received capital from SellersFunding, she started to see instant results — and Sunflower Ideas' revenue quickly doubled as she put the capital to work.
SellersFunding is a great ecommerce funding option. Before getting funding, we had sold $90,000. I got a credit limit from SellersFunding in December and, as soon as I got the funds, I was able to invest in my business. We increased to $133,000 in December, and the month we got a Daily Advance, we sold $180,000. So basically, we doubled sales.
In just a few months, Sansarah went from scrambling for cash to having more than enough capital to bulk buy goods, advertise and explore new products. 🙌🏼
With SellersFunding's help, she has finally waved goodbye to the stress-filled days of credit cards and borrowing cash from friends. Sansarah can now put her energy into continuing to transform Sunflower Ideas into an Amazon powerhouse by focusing on the revenue-generating tasks that matter.
Of course, watching the money roll in is always exciting, but the best part about Sunflower Ideas’ new success is that Sansarah now has a partner who has her back through the highs and lows of scaling an Amazon store.
"SellersFunding's support is amazing because if there's something urgent that I need, I know I can reach out to my customer success rep."