The Mother of All Ecommerce Sales Days
April 19, 2021
The 3rd Largest Retail Holiday Is Just Weeks Away.
So, it’s that time of year – where April showers bring May flowers, apparel, accessories, consumables and so much more for Mom. 🦸️
This year, Mother’s Day will be celebrated on May 9th in the US, China, Brazil, throughout the EU and dozens of countries around the world.
And the pandemic isn’t slowing anything down. eCommerce is predicted to be the top channel for Mother’s Day.
Seize the Opportunity
According to the National Retail Federation, 86% of consumers plan to gift Mom. They also plan to spend more on Mom than ever at $205. 💝
Shoppers are also looking at non-traditional categories, including electronics, housewares, gardening items, books, music and more. With consumer purchasing behavior experiencing a major shift thanks to the pandemic, shoppers will no doubt be influenced by unique products, enjoyment and delight, and gifts that invoke a sense of connectedness.
In general, shoppers tend to wait ‘til the last minute to buy Mother’s Day gifts so beefing up inventory and starting promotions a few weeks out can help you capitalize on the most relevant time.
It’s Not Too Late… Yet
⏲️ Don’t wait to capitalize on this MOMentous seasonal opportunity.
Here are 2 strategies you can implement NOW to maximize revenue.
1. Ramp up inventory so SKUs are never out-of-stock.
If your best sellers are the dreaded OOS, shoppers are moving on — to the competition.
With Working Capital, gone are the days of worrying about 0 inventory.
2. Increase ad spend to reach new customers and to drive repeat purchases.
While Google, Facebook and Amazon Advertising are the big players, experimentation can give you an even bigger boost in sales during these high traffic times.
For example, Pinterest has millions of users who are literally browsing for products. 🔎 Testing new channels, ad formats, creative and more may give you positive insights to integrate long after Mother’s Day is over (psst: Dads & Grads and Prime Day are just around the corner).
Whatever your strategy, be sure to analyze customer behaviors from previous years and during the pandemic, so you can plan accordingly for all of your marketing channels and ad spend.
Increasing cash flow, especially during high volume times, is key to the growth of any company. With a Daily Advance, you get access to your very own sales much faster than waiting 14 days for Amazon to payout.
How We Can Help You
You’ve worked hard to get to where you are now. 💪
Just remember: The easy path to cash flow does not have to be a sacrificial decision. Cutting costs or resources, even if temporary, may seem appealing… While many times they often dig a hole — putting you AND your business behind — stagnating your true growth potential.
If you are focused on getting back to Square One, someone else is there to take the opportunity.
That’s where we come in.
Explore our cash flow and growth resources so you can embark on initiatives that increase revenue. 📈
You stay focused on building momentum for your business while we take care of the heavy-lifting.
Here are 2 SellersFunding Solutions to consider.
Explore cash flow and growth resources to increase your sales, so you can continue building on momentum.
Here are 2 solutions to consider:
⚡ Receive funds FAST – in as little as 48 hours
💰 Qualify for up to $1,000,000
👌 Enjoy flexibility – Draw down only what you need
✔️ No prepayment penalties
Daily Advance – For Amazon Sellers
⚡ Receive funds FAST – in as little as 48 hours
💰 Get up to 90% of your previous day’s sales
🎯 Re-invest your sales into digital advertising
🔮 Transparent fees & no bull 💩
Get access to your marketplace sales payouts much faster than going direct. Cover business expenses or increase your advertising simply by rethinking your revenue cash flow.
Best of all?
Applying doesn’t impact your credit score.
Ready to free up your Cash Flow?
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